Pull strategy is applied when the product or the brand has a unique selling proposition and has a clear competitive advantage over its competitors. In such situations the demand is created and the market itself pulls the product and drives it.
Under this strategy the firm concentrates mostly on distribution, supply chain, awareness is grown. Other aspects of marketing take the back foot except the specific competitive advantage.
Eg. iPod
Push strategy is used normally when product or service or brand is not that attractive to create its own demand. In such cases to attain profitability the firm pushes the product into the market so that its use and consumption can be increased ...in due course of time the specific product may create its demand. Company focuses on increasing sales and use anyhow.
Eg. Insurance
Under this strategy the firm concentrates mostly on distribution, supply chain, awareness is grown. Other aspects of marketing take the back foot except the specific competitive advantage.
Eg. iPod
Push strategy is used normally when product or service or brand is not that attractive to create its own demand. In such cases to attain profitability the firm pushes the product into the market so that its use and consumption can be increased ...in due course of time the specific product may create its demand. Company focuses on increasing sales and use anyhow.
Eg. Insurance
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